Pet Health Insurance: Protecting Pets from Economic Euthanasia

Why Consider Pet Insurance?

Every day, pet guardians face heartbreaking decisions in exam rooms across the U.S. Far too often, these decisions are not about whether treatment is possible—but whether it’s affordable. When the cost of care is out of reach, families are forced into economic euthanasia.

The reality is sobering:

  • 2 out of every 3 pets (66%) are euthanized due to financial constraints.

  • 1 in 2 guardians would consider euthanasia if faced with a costly diagnosis they couldn’t afford.

Pet insurance is one of the most effective tools to prevent this tragedy. By reducing the financial burden of unexpected veterinary care, insurance provides peace of mind and helps ensure pets receive the treatment they deserve.

The Coverage Gap

Despite its importance, most pets remain uninsured:

  • Only ~10% of dogs and ~5% of cats are covered.

  • Average annual premium: $768 for dogs, $324 for cats (~$49/month).

This gap leaves millions of families vulnerable when emergencies strike.

Treasured Pets’ Vision: Insurance Subsidy Program

Treasured Pets Foundation is working to make pet insurance more accessible by building partnerships with trusted providers such as Pumpkin, Embrace, and ASPCA Pet Insurance.

Our goal: Launch a Pet Insurance Subsidy Program in 2026 that will:

  • Contribute to annual premiums for qualified families.

  • Require guardians to maintain coverage for at least one additional year, ensuring long-term protection.

  • Reduce cases of economic euthanasia by keeping more pets insured and more families financially prepared.

Your Role in the Solution

Pet insurance is not just paperwork—it’s protection. It’s the difference between a lifesaving surgery and an unnecessary goodbye.

By supporting Treasured Pets Foundation, you are helping us:

  • Educate families on insurance options.

  • Build national partnerships to reduce premium costs.

  • Fund subsidies for families in need.

Together, we can ensure that no pet is lost simply because of money.

Learn About Our Subsidy Program (Coming 2026)

Estimated Costs for Emergency Veterinary Care

Contribute to
3% Cover the Fee

Support where the need is greatest — your gift helps us fight economic euthanasia through direct aid, education, and systemic change.

A Call to Preparedness

The future of responsible pet guardianship includes financial planning. Pet insurance is one of the most effective tools available to protect your pet and your peace of mind. While no policy covers everything, even partial coverage can mean the difference between “we can try” and “we can’t afford to.”

At Treasured Pets, we believe that Economic Euthanasia is a preventable tragedy. That’s why we’re actively working to create insurance subsidy programs and advocate for broader access to affordable veterinary care.

Check back soon for more information on our Subsidized Pet Insurance Program, launching in Spring 2026.

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